How I Became a Baby and Toddler Sleep Training Expert

by Daisy Ferns
Daisy Ferns Founder, online sleep consultant course, earn more as a sleep consultant, Daisy Ferns

Over the past two years, I’ve had the privilege of sharing my journey and expertise as a sleep training expert through various media outlets. From parenting advice to entrepreneurial insights, these features have given me the opportunity to support a wide range of parents struggling with sleep challenges. Here’s a recap of the PR coverage I’ve received, highlighting key moments and how they’ve shaped my mission to help the entire family get a good night’s sleep.

Derby mum teaching sleep-deprived parents how to get kids to nod off

Published in Derbyshire Live, December 2022

This feature was particularly close to my heart, as it spotlighted my local work in Derby and the surrounding areas. It chronicled how I’ve supported parents struggling with sleep deprivation and shared the personal story that inspired me to become a sleep training expert. The article resonated with many local families looking for accessible and empathetic solutions to their children’s sleep issues.

Sleep deprivation led these new mums to suicidal thoughts – this is what saved their lives 

Published in Glamour, January 2023

One of the most heartfelt stories I contributed to, this piece highlighted how extreme sleep deprivation can push new parents to their limits, covering real-life accounts of mothers who reached crisis points. Sleep training and mental health support played a pivotal role in their recovery and I emphasised the critical need for a good sleep routine and the importance of seeking support. The article underlined the life-changing impact that gentle sleep solutions can have for families in crisis.

Employer sleep support for new parents – much needed or a token gesture?

Published in Worklife, February 2023

This thought-provoking piece examined whether workplace initiatives supporting parental well-being are truly impactful or merely symbolic. I contributed as a sleep training expert, discussing how companies can genuinely help working parents by offering free, tailored sleep support. The conversation highlighted a growing recognition of how a lack of sleep can affect productivity and mental health.

Sleep consultant supporting employers’ parental wellbeing schemes

Featured in Theo Paphitis’ Small Business Sunday, March 2023

Receiving recognition from Theo Paphitis (Dragon’s Den) was a major milestone in my career as a sleep training expert! This feature showcased how I’ve collaborated with employers to integrate sleep education into their parental well-being initiatives, helping working parents balance professional and family life more effectively.

11 best nursing chairs for ultimate comfort during feeding time

best-nursing-chairs-649ad430d8a36

Published in Women’s Health, June 2023

While this feature focused on nursing chairs, I contributed insights on how creating a cosy, consistent sleep environment can encourage restful nights for parents and babies. As a sleep training expert I emphasised that the right setup, including comfortable furniture, can play a significant role in creating great sleep habits.

Blac Chyna’s ‘Greatest Fear is Recognised’ by Khloe Kardashian’s Comment, says expert.

Published in The Mirror, July 2023

This article delved into a surprising celebrity moment, exploring how fears and anxieties around parenting can resonate universally. I discussed how the remarks made by Khloe may have touched upon Blac Chyna’s insecurities and feelings of vulnerability as a new mum. Parenting issues don’t discriminate, and even high-profile figures face the same challenges as any other parent.

Sleep Consultant Shares 1 Thing That Can Help Babies Fall Back To Sleep

Published in HuffPost, August 2023

I was asked to give my opinions on a simple yet effective tip for helping babies learn independent sleep skills: giving them a minute to see if they settle. This piece offered parents an actionable strategy to reduce their baby’s sleep problems and brought attention to how small tweaks can make a big change to their child’s sleep habits.

Award winning Derby entrepreneur launches innovative course to train local mums as sleep consultants

Published in Derbyshire Times, December 2023

This feature celebrated the launch of my Certificate in Responsive Sleep Training online course, designed to train mums to start their own businesses as sleep consultants. It highlighted my mission to empower others to follow a similar path, combining professional fulfilment with family flexibility. Seeing others succeed as a certified sleep consultant with my guidance has been incredibly rewarding.

Six ways to make money on maternity leave – without leaving your baby’s side 

Published in The Telegraph, March 2024

As a contributor I shared how being a child sleep consultant offers a flexible and meaningful way for new mums to generate income while staying close to their children. My insights, drawn from my career as a business owner, resonated with mothers seeking opportunities that align with their values and priorities.

‘I never left Covid lockdown, I panic outdoors and only go out at night’

Published in The Mirror, March 2024

In this article I spoke about how I struggled with my mental health due to balancing work, homeschooling, and caring for children during multiple lockdowns. I discussed how the experience inspired me to start my business as a sleep training expert, so that I could be around for my children whilst building my career.

‘My side hustle brings in thousands – without me even realising it’

Published in The Telegraph, April 2024

This article explored how I turned my passion for sleep training and healthy sleep habits into a lucrative and fulfilling career. I shared tips on balancing entrepreneurship with family life and explained how my work as a sleep training expert continues to bring me financial and emotional rewards.

Britain is being tricked into becoming vegetarian

Published in The Telegraph, June 2024

While this piece was outside my usual focus as a sleep training expert, I was thrilled to be involved! My commentary discussed the importance of informed choices, whether about family diets or parenting practices, reflecting my broader commitment to empowering families through education and empathy.

An Early Wakeup To Talk About Sleeping – How I Do It With Daisy Ferns

Published in Happity, August 2024

In this interview, I shared my own sleep training journey and highlighted one of my favourite tools as a parenting expert – the sleep training clock! I discussed the emotional challenges faced by sleep-deprived parents and the solutions that sleep coaching can offer.

Conclusion

Each piece of press coverage has been an opportunity to raise awareness about the importance of sleep for families. As a parenting expert, my goal is to empower parents with the tools they need to overcome sleep challenges and enjoy the transformative benefits of restful nights.

From local features in Derbyshire to national publications like The Telegraph, these stories demonstrate the growing recognition of responsive sleep training as a critical resource for families. Looking back, I’m incredibly grateful for the chance to connect with so many people through these platforms and to share my passion for helping parents reclaim their peace of mind.

Get help if you’re struggling


If you’re struggling with your child’s sleep or any aspect of being a parent, remember: you’re not alone, and there’s always a solution. Please tell your midwife, health visitor or doctor how you feel and talk to your partner, family and/or friends.

Interested in becoming a sleep training expert with The Parenting Experts Academy?

If you’re interested in becoming a sleep training expert yourself you can get in touch via our contact page here – we’d love to hear from you!

Alternatively you can download our free guide ‘5 steps to starting a successful business as a sleep consultant’ by clicking here.

Hi I’m Daisy,

Award winning sleep consultant, founder of The Parenting Experts Academy and lead tutor

Categories

5 Easy Steps To Starting a Sleep Consulting Business

This guide is the first point in your journey to building a successful and meaningful career around your family.

Related posts

Training to Be a Sleep Consultant: Top 10 Reasons to Start TODAY

If you’ve been wondering whether training to be a sleep consultant is the right move for you, this blog post will give you 10 powerful reasons to stop wondering and take action!. Whether you’re a stay at home mum, a nurse wanting a change, or a teacher tired of...

If you liked this post, you’re gonna love these…

5 Easy Steps To Starting a Sleep Consulting Business

This guide is the first point in your journey to building a successful and meaningful career around your family.